A.T. Equipment Sales supplies, installs, and services furniture and equipment for K-12 schools, colleges, and universities across New York State. The site needed to convert institutional buyers — facilities directors, administrators, and procurement staff — by clearly organizing a wide product catalog (auditorium seating, gym equipment, computer lab furniture, office furniture, theater accessories) alongside service area coverage and company credibility.
Scope of Work
Designed and developed a multi-page marketing website organized by product category and service area
Built dedicated landing pages for core product lines (auditorium seating, gym equipment, lab and office furniture, theater accessories) optimized for local SEO across NY counties
Created company and team pages to establish trust and long-standing local reputation
Implemented a blog/resource section (“Bright Ideas”) for ongoing content marketing and SEO
Set up clear calls-to-action and contact pathways for consultation requests and phone inquiries
Ensured responsive, mobile-friendly layout for on-the-go facilities staff
Outcome
A clean, easy-to-navigate site that positions A.T. Equipment Sales as a trusted, full-service partner for institutional furniture and equipment needs, with clear pathways to conversion for prospective school and university clients.
